Hema Reddy is the founder and CEO of Crafty Counter, a consumer foods brand, dedicated to making tastier, healthier meals for flexitarian families, that want to eat more plant based foods. Their signature product is Wundernuggets, that's driving innovation in the frozen nuggets category. Prior to her CPG entrepreneurial ventures, she was Program Director for Worldwide Systems Marketing at IBM. Hema also produces and hosts the oldest running CPG podcast in the industry, called Food Startups Podcast, featuring experts and entrepreneurs in the food and beverage industry. Hema has spoken at conferences globally, and occasionally volunteers her time teaching cooking classes at Austin Sustainable Food Center.